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Patrick De Pelsmacker is full professor of marketing at the marketing department of the Faculty of Business and Economics. He teaches research methods and marketing communications. His research focuses upon advertising effectiveness, new advertising media and formats, online consumer behaviour, cross-cultural marketing communications, and sustainable consumer behaviour.

Department

• Department of Marketing

Statute & functions

Emeritus

• emeritus occasional assignment

Internal mandates

expertenorgaan expertenmandaat

• Interne Leescommissie FWO Fac Bedrijfswet & Economie (effectief stemgerechtigd lid)